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There are thousands of Tattoo shops around the United States that have worked long and hard to achieve their own success. There are hundreds of Tattoo shops in Miami alone that have worked toward the same goal. The reality TV network has made it possible for our Industry to pool its positives. I’ve heard a lot of different opinions about the hype surrounding tattoo shops on TV. Some say it's great and some say it's terrible. I have some comments to make about this ever growing trend of reality TV shows that target the ins and outs of running tattoo shops. First of all, being on TV is a major marketing outlet and serves the viewers with positive publicity for the Tattoo industry. Today Tattoo Shops are in need of being saved from the old grungy rebellious reputation that it has acquired over the years. As an owner of two successful Tattoo shops in Miami, I would have to say paving the road to a new and improved reputation has not been an easy time. The reality TV networks have helped tremendously!

Think of it this way, the shows dig deep into the tattoo concept and it creates a positive vibe for the people at home watching. Tuning in or hearing someone else rant and rave about Tattoo reality TV has created the fun idea of getting a Tattoo. This is National recognition and free advertising especially for all the Tattoo shops in Miami since the latest Reality TV series Miami Ink. Tattoo shops in Miami have generated a bundle of business from the TLC show. There have been thousands of visitors in Miami that have popped into our Tattoo shops that may not have if they had never seen the show. People see a Tattoo on TV and then want one. It’s the same concept that magazines and other visual media use to market their products. Who doesn’t want to look as hot as the model on the front page of a magazine? Well the same applies to Tattoo Reality TV: Who doesn’t want to look as cool as the guy on TV getting a Tattoo? It’s a serious marketing technique that reaches the psyche of its viewers. It is a boost to the Tattoo Industry and its old rep, we should all be saying thank you to the networks or whoever thought of this brilliant idea. My question is....who doesn't like it, and why exactly? Do the cons outweigh the pros? Please explain. I would love to hear about it.

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TV Hype
By: Alex


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